Circular Fashion Programs - 'Brand Approved' Supports Circular Practices in Luxury Fashion (

Brand Approved is the name of the new program from Vestiaire Collective and Alexander McQueen that supports the future of circular fashion and luxury. A select group of clients will be contacted
by a sales representative at Alexander McQueen and they will have the opportunity to sell items and potentially get a buy-back price. Once the luxury pieces are authenticated, clients will get a credit that can be used to purchase new items from select Alexander McQueen stores.

The authenticity of a luxury brand item can be verified by its external NFC tag so that new buyers can shop from the Vestiaire Collective with confidence. These authenticated pieces can easily be found on the Brand Approved page on the Vestiaire Collective app and website.

Image Credit: Chris Moore,

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