I’m one of those people who is easily swayed to buy things, an impulsive shopper if you will. Just put a good product reviewin front of me (or an article

Whether or not you knew it, there are some great affordable fashion finds on Amazon. And yes, they tap into all of the upcoming trends and upgraded basics that I’m currently

I spend a lot of time perusing through the new arrivals section at Nordstrom while doing market research for my various stories. After all, the mega-retailer is basically a one-stop-shop for many

We all know that person. You know, the one who looks like they're 20, but they're actually 40 or 50. The person who looks youthfully preserved in time and doesn't really seem to have

Most Wantedis a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

I currently

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

Sharing beauty

As a fashion editor, I constantly have my eye on the latest emerging brands, trends that are gaining traction, and new items that are dropping at retailers. It's my job to bring

We’re still a few short weeks out from the surge of Black Friday fashion deals and tech markdowns—and all the attendant consumerist chaos it brings. But if you’re already in the

Lingerie is often known for coming in at uncomfortably high price points. While there is certainly tons of artistry and craftsmanship that goes into those higher-end pieces, spending hundreds of dollars

Floom is a unique business in the flower and plant delivery world: By handpicking every florist that they work with, each bouquet you see on the Floom site is specific

Shopping for each person in your life can get chaotic pretty easily, making it so tempting to buy everyone the same pair of socks. But we're here to make shopping for

Most Wantedis a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

I wouldn't

I don't know about you, but H&M always feels like a safe place for me. Nothing is too wildly expensive, it has everything I'm looking for from basics to trend-driven pieces,

We're huge fans of bangs here at Who What Wear, and we've been loving all the iterations of the style that have been making a major comeback—baby bangs (think teensy-tiny micro-fringe), side-swept

Ah, Black Friday. The most overwhelming shopping day of the year. I have a love/hate relationship with it, to be honest. I function a lot better when one or two of my

Most Wantedis a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

When shelter-in-place

Thought leggings couldn't get any more comfortable? Think again. Leggings are notorious for being the go-to casual basic, but if maximum comfort is what you are searching for, there is one key