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Merit Beauty

Hello, dear readers.

It’s Katherine Power here, entrepreneur, mom, and co-founder of Who What

I don't know about you, but I'm a sucker for a swimsuit that's really dang pretty. In my experience, nothing garners compliments and "where did you get that?" inquiries quicker than

Adding just this pop of color to your nails can be fun, and you don't have to commit at all if you hate it. Give it a try, I say! For me,

Ahh, the '90s. There were so many beauty and fashion trends (both good and bad) that we thought we left in the past: overplucked eyebrows, slip dresses, the "Rachel" cut, pastel

Truth be told, leggings in the spring and summer can be tricky. Your black and gray ones have probably been glued to your body for months now, and you're ready for a change.

You’d think after being in three weddings in the last year that my dress-planning energy and bank account would sweat at the thought of purchasing another dress for a wedding weekend, but

A sewing technique where the line of stitching is purposefully designed to be seen from the outside of the product, topstitching is common on ready-to-wear pieces, shoes, and handbags. An extremely

We have unofficially entered a new era of dressing where comfort is prioritized above all else. Even classic items like jeans are being pushed to the wayside in light of this new

I would say the end skincare goal for pretty much all of us is healthy, smooth, and glowy skin. We'll pay a lot of money for products from cleansers to moisturizers to

It's weird to start thinking about fall outfits when we barely wore any summer ones this year, might as well accept it. Making the summer-to-fall transition seamlessly is quite the challenge, so we'll

What inspired you to start your business?

I went to Paris in late 2016 and was inspired by the people, the stores, and the women! It put a vision of a

What to wear with skinny jeans is probably something you've pondered before (you are here after all). Skinny jeans themselves are obviously quite boring, but what you wear with them can make

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@bubblyaquarius

The perfect autumn outfit formula—a camel coat, a cozy sweater, jeans, and combat boots.

We’re living, of course, in strange times. In a way, this almost archetypal normality makes sense. While fashion ostensibly thrives on newness, a bit of the familiar can help ground us

If you thought there'd be even a short beauty shopping lull after last week's massive cyber sales, I'm here to inform you of another insanely good deal to snap up this

Finally! Spring is nearly here, and we're ready to embrace the warmth and step into the great outdoors. Before you get too excited, though, make sure you're fully prepared for all

Welcome toDialed In, where we’ll highlight the very best, most interesting, and coolest new watches in the world.

The watch: Urwerk’s Stormtrooper-inspired EMC TimeHunter

The single best thing about this watch:

Celebrities may live life a lot differently than most people, but even they sometimes step out to do a Target run. Angelina Jolie went shopping at the chain store this yesterday

We cover a ton of contemporary celebrity favorites on the regular, but every now and then I like to do a bit of a throwback and harken back to the early stars

Brandon Maxwell is a fashion outsider. Kind of. Beyond an A-list clientele that boasts every style star from Michelle Obama to Sarah Paulson, the self-proclaimed homebody grew up working in his