18 Total "Treat Yourself" Products I Highly Recommend (and They're Under $25)

Simply put, it's our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change

I Found the Denim Line That Actually Gets Me Out of My Casual Wear

When I talk to my friends about what they've bought while sheltering in place, they list off all sorts of loungewear, house dresses, and home décor items. They're always shocked when

Bought by You: The 20 Most-Purchased Fashion Items of January

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. From trend forecasting to street style and

9 Winter-to-Spring Outfits Cool Girls Are Wearing From New York to Paris

 It can be tricky to navigate in-between-season dressing—especially when it's freezing one day then suddenly it feels like spring the next. So today we're turning to our favorite fashion girls around the world for

Jessica Alba on Clean Beauty, Fluffy Lashes, and Saying Goodbye to Insecurities

If you had to leave the house in five minutes, what products would you use?

If I had to leave the house in five minutes, I would use the Honest Beauty 

Calling It: These 7 Pretty Lip Colors Will Be All the Rage Really Soon

There's something about fresh lip colors that really gets me going. I can't be alone on this, right? Of course changes over the last year have prompted a heavier emphasis on eye makeup and

30 New Items from Zara, H&M, and Nordstrom That'll Sell Out If You're Not Quick

Since it's my job to keep tabs on what's new in fashion, I'm a frequent visitor of the new arrivals section on most fashion sites. It can be tricky, scrolling through all

This Pretty Micro-Trend Makes Any Basic Ten Times More Stunning

I will admit that there are dozens of TikTok audios that live in my head rent-free. One of those audios states, "who wants to look simple when you can look stunning?" That

I Found Reformation's Next Sellout Top—and It's Very Bridgerton

In my opinion, my new Instagram post can only be described as a mix of Bridgerton and Kamala Harris. Allow me to explain. While I didn't think of it at the time, the pearl

Alert: There's a Brand-New Royal Baby

All eyes will soon be on the next generation of British royals. We already love following Kate Middleton's three children as well as Meghan Markle's son, but now there's yet another kid

How to Not Ruin Your Hair With Extensions, According to Angelina Jolie's Stylist

Have you ever looked at someone with impossibly long, thick, and lustrous hair and wondered which piece of their genetic code was responsible for such wonder? Well, these days, there's a good

I Asked My Fashion Crew for the Bags That Excite Them, These 12 Styles Won

Fun fact. I love handbags. It’s kind of my “thing.” While I typically stick to a pretty basic uniform on the regular, I always like to incorporate a fun bag into