60 Beauty Products You Won't Regret Buying (Because They Rarely Get Returned)

When it comes to shopping, I've always preferred hunting for my latest product fix IRL versus online. From the age of 5, I've had a thing for sparkling, lacquer-finished stores like 

Ankle Boots May Be Cooling Off—Here's What's Replacing Them

If you're reading this, you probably either love or loathe ankle boots. We can't really recall a time when they weren't a wardrobe staple, but that doesn't mean that other boot

The 8 Denim-Skirt Outfits Fashion Girls Will Wear This Fall

I don't know about you, but I tend to associate denim skirts with high school and Abercrombie & Fitch. Rest assured, however, there are plenty of decidedly grown-up ways to wear denim

15 It Girl–Approved Halloween Costumes

How does one find the perfect Halloween costume that is equal parts unique, alluring, and impressive? Turn to our seasoned panel of experts in everything cool, the It-girls of the fashion

This Controversial Hair Trend Is Back—Here Are Our Recs for Getting the Look

If you told me five years ago that low-rise jeansplatform flip-flops, and body shimmer were going to make a comeback, I wouldn't have believed you. I might have even laughed out loud, firmly believing

I'm a Picky Shopper, and These Are the Fashion Items I'd Buy From Amazon

Maybe it's all the time I've been spending on TikTok or the fact that I've somehow already made a sizeable dent in my fall shopping budget—despite the fact that the season hasn't

10 Outfits I'm Lifting From The Coolest Women in Texas

We report on personal style rather extensively here at Who What Wear headquarters. New designers we're spotting, fresh layering combinations we've never seen before, and the like. However, we'll be the

I'm a Stylist and These Are the 2 Denim Trends You Shouldn't Sleep On

Superstylist Dani Michelle has likely inspired the way you get dressed. I know that her styling has certainly impacted how I’m shopping and the trends I feel excited to wear. With

In Case You Were Wondering What the New Gucci It Bag Is, J.Lo Has It

If you ever want some insider info on what the newest It bag is but don't want to do a ton of research, just look at recent pictures of Jennifer Lopez.

Cindy Crawford Wore Kaia Gerber's Favorite Dress Brand (With a '90s Twist)

Obviously, Cindy Crawford and her daughter, Kaia Gerber, share the same model genes, but they also share a similar taste in dresses. Gerber is often spotted wearing frocks by Réalisation, and

Jessica Alba Just Wore the Controversial Wedge-Sneaker Trend—Thoughts?

I know sneaker fans had some opinions on Reese Witherspoon's TikTok-viral shoes this week, and now I have another celebrity spotting that might generate some chatter. Photographed on a shopping trip at

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