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Pure BlendsLemon Hydrating Color Depositing Shampoo ($22)

Not only will

If you told me five years ago that low-rise jeans, platform flip-flops, and body shimmer were going to make a comeback, I wouldn't have believed you. I might have even laughed out loud, firmly believing

Maybe it's all the time I've been spending on TikTok or the fact that I've somehow already made a sizeable dent in my fall shopping budget—despite the fact that the season hasn't

We report on personal style rather extensively here at Who What Wear headquarters. New designers we're spotting, fresh layering combinations we've never seen before, and the like. However, we'll be the

Superstylist Dani Michelle has likely inspired the way you get dressed. I know that her styling has certainly impacted how I’m shopping and the trends I feel excited to wear. With

If you ever want some insider info on what the newest It bag is but don't want to do a ton of research, just look at recent pictures of Jennifer Lopez.

Obviously, Cindy Crawford and her daughter, Kaia Gerber, share the same model genes, but they also share a similar taste in dresses. Gerber is often spotted wearing frocks by Réalisation, and

I know sneaker fans had some opinions on Reese Witherspoon's TikTok-viral shoes this week, and now I have another celebrity spotting that might generate some chatter. Photographed on a shopping trip at

First, let me formally introduce you to the serum. This stuff is no joke, and it's an industry favorite for a reason. Not only is the patented formula backed by 15

"We created the polarising onyx black and pale blonde colours at Prada, and it feels evident to me that this season is going to be about strong global colours," explained Josh

The shade is pretty flattering on any skin tone. It's also a subtler shade than, say, a deep-red lipstick, but it's not quite neutral or nude, so you still get a

As a fashion editor, I can’t help but be swayed but all of the latest trends and the newness on the market and I constantly have my eye on new pieces to