Digital Influencer and Entrepreneur Chriselle Lim on Her Next Chapter With Bümo

It's hard to imagine a world without digital creators, but there was a time when a few digital influencers were paving the way for the future of the industry. At the

The Chicest Fall Nail Colors That Aren't Burgundy, Black, or Navy

Don't get us wrong—we'll protect (and continue to wear) our collection of signature autumn nail colors for the rest of our days. Brooding cult-classic shades of burgundy, purple, navy, and rich

5 Simple Shoes You Should Never Purge From Your Closet

I've already waxed poetic about the classic clothing items you should never purge from your closet (like a blazer or skinny jeans), and that story generated so many conversations that I felt

5 Wardrobe Staples I'm Buying Before I Turn 30 Next Month

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Listen, I'm all about the idea of ageless fashion.

I Cannot Stress Enough How Good These Marked-Down Accessories Are

If you don’t love a good sale, then you’re probably on the wrong website because here at Who What Wear, we live for them—especially when they’re on one of our (and our

H&M Has Some of the Prettiest Dresses I've Seen Recently—You'll Love These 29

There are plenty of places to shop on the high street, but when it comes to finding a range of the best and most stylish dresses, I tend to turn to

We're Fashion Girls in Our 30s, and Here's What We're Buying at Nordstrom

As you may well know, we’re big fans of Nordstrom over here at Who What Wear. We cover everything from its epic sales to its must-have new arrivals and the seasonal trends you can scoop up from

I Just Found 4 Super-Cute Fall Outfits From Nordstrom on Major Sale

The Nordstrom Anniversary Sale (aka the biggest sale of the year) is in full swing, and if there's one thing I've been doing this week, it's shopping. I mean, it's my job,

How Much Should You Really Spend on an Engagement Ring?

In our minds—and we assume the minds of many cash-strapped UK millennials—the amount spent on an engagement ring should be 100% up to the person buying it. While you can, of

The Minimalist Earring Trend You'll Never Have to Take Off

As much as we love sporting a pair of head-turning statement earrings from time to time, the best jewelry pieces, in our opinion, are the ones you can wear every day.