7 Stores You'll Love Just as Much as Zara

When shopping on a high-street budget, it's all too easy to fall for the trend-smashing charms and very regular new-in arrivals at Zara—we're only human. The Spanish superbrand works fast and efficiently

This Underrated Product Makes My Legs Look Low-Key Airbrushed

I love the look of sun-kissed skin, but I don't love sun damage, which is why I always

30 Cute Dresses That'll Work Perfectly For Your Summer-to-Fall Transition

When it comes to outfit dilemmas, a dress is almost always the solution. There's no need to worry about finding a matching pant to your top, and since it's one item

4 Jeans to Buy This Fall, According to a Shopping Insider

As someone who wears jeans on pretty much a daily basis in the fall, winter, and spring, I love covering fall denim trends. Fall is the season in which many trends are solidified for

I Just Found the Cutest Under-$75 Pieces That Look Wonderfully Expensive

As I continue to enjoy the small pleasures of summer, I’ve been relishing in more social activities, time spent outdoors, and fun little trips with friends and family. With so much

These Shoes Go Best With a Red Dress, and I Have the Pics to Prove It

While I love wearing black from head to toe on a near-daily basis, I think I may actually need to branch out this summer. In all honesty, it's probably because I've spent too much

It's Here! We Designed a New Clothing Line and It's So Good We're Freaking Out

The time has finally come. After months of behind-the-scenes research, planning and designing we’re so excited to announce the launch of Who What Wear Collection. It is a curated edit of

I Asked My Fashion Crew About the Fall Trends That Matter Most, and These 6 Won

My Fashion Crew showcases a group of inspiring tastemakers along with the trends and shopping lists that guide their personal wardrobes.

The team here at Who What Wear has been covering the

Karla Welch Reveals the Key to Her 8-Year Partnership With Justin Bieber

In the world of celebrity stylists, Karla Welch needs no introduction. Her list of clients reads like a who's who of Hollywood. She has dressed Justin Bieber, Tracee Ellis Ross, Sarah Paulson,

42 Life-Changing Beauty Products From Amazon, Sephora, and Dermstore

Chances are high that you've ordered a beauty product from Amazon, Sephora, and/or Dermstore at some point in your life. You've probably even done so over the past year. I'm guessing there are

46 Celebs and Fashion People Who Are Making Me Want to Chop Off All My Hair

Right about now, I'm at the "chopping it all off" stage, mainly down to the fact that I'm seeing cool, short hairstyles pretty much everywhere I look and the fact that I

I'm Paranoid About Sun Damage, So I Rely on These 13 Liquid Bronzers Instead

Applying any kind of liquid makeup can be tricky, but especially with bronzers, too much can look streaky and unnatural. With most liquid bronzers, a little can go a long way.