Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, every week, I search high and low to find the best in designer and fast-fashion pieces—all

As editorial assistants for The Folklore, we have come to learn that African fashion is just as diverse as the continent itself. The Folklore, an online concept store founded by Amira

Over the past few years, streetwear has grown from a niche in the fashion industry into an entire ecosystem of its own, including websites dedicated to keeping track of its wildfire

Shopbop kicked off a huge designer sale yesterday. In fact, one of our editors highlighted a range of discounted items that could be worth your attention. Well today, I thought I'd also take

Statement-making looks composed of vibrant pieces are undoubtedly chic. That said, low-key ensembles on the other end of the spectrum can actually be just as stylish. And that’s what I wanted to focus on

There's nothing we love more than a strong assortment of trends here at Who What Wear, but what we love even more are trends that have longevity. Some trends truly come

Photo:

@nicole_huisman

This surge in popularity isn't

Proving exactly this sentiment, last month, photographer Michaela Efford and I ventured to East London's Broadway Market (a hot spot for fashion lovers, if you don't already know that) in search

Even though Jennifer Lawrence wears mostly designer items every time she leaves the house (I can't blame her), her outfit formulas are always pretty accessible. She sticks to basics like jeans, T-shirts, slip skirts,

The seasons are a-changing soon, which means one very important thing: sales. And one of the most important sales of them all just launched, but it's only sticking around through Thursday,

I first became aware of the term rich-mom style when one of my favorite internet personalities, Tinx, popularized the idea. But then, I realized that it's actually something we're familiar with at WWW. Regardless

Another season, another denim trend to enter the scene. As you can probably tell, we're big fans of denim and all of its variations around these parts, so when we get wind