Statement-making looks composed of vibrant pieces are undoubtedly chic. That said, low-key ensembles on the other end of the spectrum can actually be just as stylish. And that’s what I wanted to focus on

There's nothing we love more than a strong assortment of trends here at Who What Wear, but what we love even more are trends that have longevity. Some trends truly come

Photo:

@nicole_huisman

This surge in popularity isn't

Proving exactly this sentiment, last month, photographer Michaela Efford and I ventured to East London's Broadway Market (a hot spot for fashion lovers, if you don't already know that) in search

Even though Jennifer Lawrence wears mostly designer items every time she leaves the house (I can't blame her), her outfit formulas are always pretty accessible. She sticks to basics like jeans, T-shirts, slip skirts,

The seasons are a-changing soon, which means one very important thing: sales. And one of the most important sales of them all just launched, but it's only sticking around through Thursday,

I first became aware of the term rich-mom style when one of my favorite internet personalities, Tinx, popularized the idea. But then, I realized that it's actually something we're familiar with at WWW. Regardless

Another season, another denim trend to enter the scene. As you can probably tell, we're big fans of denim and all of its variations around these parts, so when we get wind

Whenever Violet Grey's epic Memorial Day sale rolls around, I feel like I also need to post a warning: Proceed with caution. Because for anyone who gets frothy at the mouth for

What inspired you to start Eadem? How did you get interested in ethical consumption and production?

MKA: In 2014, a well-known brand had just released a new foundation, and at the

I thought about lying and saying that this story was inspired by last week's Hocus Pocus 2 news—and thus timely—but the truth is that I already had pitched it beforehand. Yes, I'm

There's a variety of classic shoe styles to wear in the spring and summer, but slingback flats are a top contender. If you're not someone who wants to walk in flimsy flip-flops