No Joke, the Most In-Demand Products Among Beauty People Are Cheaper RN

Whenever Violet Grey's epic Memorial Day sale rolls around, I feel like I also need to post a warning: Proceed with caution. Because for anyone who gets frothy at the mouth for

The Beauty World Is Buzzing Over This Product Created for Melanin-Rich Skin

What inspired you to start Eadem? How did you get interested in ethical consumption and production?

MKA: In 2014, a well-known brand had just released a new foundation, and at the

33 Billowy White Blouses Inspired by Thackery Binx (Duh)

I thought about lying and saying that this story was inspired by last week's Hocus Pocus 2 news—and thus timely—but the truth is that I already had pitched it beforehand. Yes, I'm

The Chic Flats Style That'll Keep You Comfortable This Season and Beyond

There's a variety of classic shoe styles to wear in the spring and summer, but slingback flats are a top contender. If you're not someone who wants to walk in flimsy flip-flops

I Have a Feeling These 21 Nordstrom Pieces Won't Be Available for Long

By the time any Nordstrom story I write makes it to my copy editor, at least a few of the carefully selected items have already sold out. Not to toot my

Nail Artists Say These Colors Are "It" for 2021

Of all the pockets of the beauty world that have changed most dramatically over the last few months, the nail sector has arguably been affected the most. Sure, haircuts and color have slowed,

Y'all Asked for Under-$100 Swimsuits, so I Found Some That Hit on All the Trends

Swimsuit season is here, everyone, and there are so many stunning trends to know about that we honestly can't stop talking about. From vibrant saturated shades and high-cut silhouettes to

This Classic Jeans Style Is No-Fail—Here Are the Best Pairs Plus Outfit Ideas

There’s no doubt that high-waisted jeans are a staple for many. The silhouette is sleek and impossibly chic. Well, so are mid-rise jeans. If you’re not interested in something super high but

The T-Shirt Trend Many Fashion People Have in Their Wardrobes

It doesn't take more than a few swipes of the thumb to see what's trending on Instagram. If you've been keeping an eye on the most-wanted items to take the fashion world

A Shoppable Guide to Every Fashion Item That Has Gone Viral on TikTok

Saying we're TikTok-obsessed at Who What Wear is like asking if the sky is blue... duh. Thanks to the platform's nature, anything has the potential to go viral no matter how big or small of a following

I Can't Help But Splurge on These Epic Summer Finds

I'm good at saving money, but there are certainly times when I'm ready to just flat-out splurge. I usually do it once a season, but the drops this summer have been

Anya Taylor-Joy's SNL Beauty Looks Were Epic—Here's How to Re-Create Them

This past Saturday night was made a little brighter when The Queen's Gambit star Anya Taylor-Joy took over hosting duties on the season finale of NBC's Saturday Night Live. Aside from stunning

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