I'm a Vintage Shop Owner—These Are the 9 Trends I Recommend Buying Secondhand

One of my earliest (and fondest) childhood memories is scuffling through racks of musty old clothes at the local secondhand store with my mother. It's a shopping ritual I wholly believe lead to

4 Makeup Artists Share the Best Foundations for Darker Skin Tones

What’s the one foundation hack that’s changed your makeup routine? 

Have a great skin prep. Prepping your skin is fundamental. Make sure you have a clean base, apply the right products

This Controversial '90s Lipstick Trend Is Back, and We Don't Hate It

Ahh, the '90s. There were so many beauty and fashion trends (both good and bad) that we thought we left in the past: overplucked eyebrows, slip dresses, the "Rachel" cut, pastel

Ready or Not: This Revealing Trend Is About to Freak Out the Fashion World

No, seriously—whether you're ready or not, this micro-trend is swiftly marking its territory as one of the hottest styles to try this spring and summer season. The trend we speak of

The Best Tummy-Control Shapewear to Invest In

There are areas that we would all like a bit of extra control on, whether it's a bit of lift in the bust or the butt or a little added support in our

The Winter Trends We're Not Wearing This Year (and 9 We're Trying)

We’re all for fall (and the glorious ankle boots and moto jackets that come with the season), but we’d be lying if we said we weren’t just a tad excited about the

The 10 Worst Things You Can Put on Your Face, According to a Cosmetic Chemist

Where they're commonly found: face creams, body lotions, mascaras, shampoos, conditioners, hairstyling products, antiperspirants, shaving products

What they do: Parabens, which can be identified in ingredient labels by sussing out prefixes such

If Cozy-Chic Is Your Vibe, You're Going to Want All of These New Pieces

I don't want to jinx it, but it's been cloudy in Los Angeles for five consecutive days, which means it officially feels like fall outside. While I may not be completely ready

On the Hunt for Affordable Winter Pieces? H&M's Latest Drop Just Won Me Over

You know those retailers that just get you? The ones that, collection after collection, never cease to have at least one item that needs to be added to your wardrobe immediately.

The Surprising Thing I Learned When I Overhauled My Hair Routine

What organic or natural really means: "Organic ingredients come from nature… But it goes deeper than that," Pierce explains. "These ingredients are grown without the aid of dangerous pesticides and in

I Live in Texas and Always Get Compliments on These 4 Styling Tricks

When I’m looking for forward and elevated style inspiration, Shadi Ojelade’s feed, @scarletkent, is always a go-to. The Austin-based influencer’s wardrobe seems to include a mix of modern basics and trend-driven

25 Hairstyles That Look Ridiculously Chic With Wispy Bangs

We're huge fans of bangs here at Who What Wear, and we've been loving all the iterations of the style that have been making a major comeback—baby bangs (think teensy-tiny micro-fringe), side-swept

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