From Gucci to YSL, Designer Perfumes Are Making a Comeback—Here's Our Guide

I wore Britney Spears perfume almost exclusively through junior high until I made the very elevated graduation to Victoria's Secret body mists freshman year of high school. (Anyone else?) Then, after fruity

This Fall Boot Trend Will Make Every Outfit Instantly Cooler—See the Proof

The perfect autumn outfit formula—a camel coat, a cozy sweater, jeans, and combat boots.

Naomi Watts Gets Candid on Nontoxic Beauty and "Riding the Wave" of Aging

If you had to leave the house in five minutes, what products would you use?

My five-minute routine is pretty much my routine all of the time. I don't do too

We're Fashion Editors, and We Think These 6 Outfits Define Fall 2020

As fashion editors, it's our job to bring you, dear readers, a digest of what matters in fashion. This includes everything from the latest shopping picks to the most interesting trends

These 20 Nail Trends Will Be Everywhere in 2020

Since you’re reading Who What Wear, it’s probably safe to assume that you enjoy keeping up with the latest and greatest in fashion and beauty. Even if that’s not the case,

Emma Roberts’ $70 Zara Find Is The Perfect Fall Dress

I've said it before and I've said it again—Emma Roberts finds the best affordable clothes. I don't know her personally but something I love about her is that she clearly loves to shop

EmRata Just Debuted Her Baby Bump With a Nude Shoot for Vogue

Just a little bit of celebrity baby news to kick off the week: Emily Ratajkowski has announced that she's pregnant with her first child. How exciting is that? In true supermodel fashion, EmRata

From J.Crew to LoveSeen, How Style Icon Jenna Lyons is Manifesting Creativity

In 2017 when the president and executive creative director of J.Crew Group and overall style icon, Jenna Lyons, stepped down from the company, the fashion industry was anxiously awaiting her next

25 On-Trend Cotton Items to Buy and Love This Winter (and Next)

Most Wantedis a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

I love

I Have Expensive Taste But an Affordable Budget—Here's What I'm Buying for Fall

Like many other people, my fashion taste tends to be a little more than what I count into my budget. Maybe because my job consists of looking at what's the latest and trendiest

12 Cool Black Jeans Outfits That Are Officially Trend-Proof

In our book, there’s no such thing as too much outfit inspiration. Whether you’re looking for new ways to freshen your seasonal office or want to perfect your personal style, pulling inspiration

We Sorted Through Tons of Amazon Reviews—These 25 White T-Shirts Are the Best

As we pointed out earlier this month, this $5 Hanes T-shirt and these $30 Lee jeans have an incredible number of positive reviews on Amazon. From the fabric to the price point,

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