Sofia Bryant Takes Style Cues From Guy Fieri

Beyond her Fieri-inspired button-downs, Bryant isn't afraid of adding a pop of color to her wardrobe.

"I'm not afraid of color. I think that color is awesome," she says. "I went

7 Reasons Margot Robbie's Skin and Makeup Always Look Flawless

As Dubroff explained in person (and as she reiterates on her IG) healthy, glowing, well-prepped skin is pretty much a be-all and end-all when it comes to great makeup application—regardless of who

5 Stylish Ways Our Editors Are Wearing Their Favorite Denim RN

All the Ways to Wear is a monthly series where we round up the personal twists the Who What Wear team is putting on one particular item, style, or trend. Whether

I Love Bags, so I Asked a Purse Expert About the Styles That Retain High Value

As I’ve covered before, I’m a handbag person. If I am going to invest in a fashion piece, there’s a strong chance it’s going to be a bag. For me, that ideal silhouette

I'm a Fashion Director—These Are the Key Trends to Wear Now and Into Next Year

It's always interesting to learn about style and trends through the lenses of various leaders in the industry. So we were all ears when Marissa Galante FrankBloomingdale's fashion director for accessories and beauty,

My Daughter and I Live in Elevated Basics—We Got These 6 Items to Wear in 2022

Melissa Meyers is an influencer we tap often for style advice. She lives in Los Angeles, and her daughter, Rachel Meyers, recently moved to New York City. We actually recently showcased the

These 9 Winter Boot Trends Are Starting to Feel Dated, so We're Replacing Them

As style people (hey there), we’ve experimented with a slew of winter shoe trends over the years to find those ideal silhouettes that are equal parts fashion and function. Sure, we have many

How Éva Goicochea, Founder of Intimacy Brand Maude, Is Modernizing The Industry

In 2018, Éva Goicochea changed the sexual-wellness industry forever. It was the year that she launched Maude, a brand that has reimagined sexual essentials through thoughtfully made intimacy products. As the

973 Reviews Later, We Finally Found the Most Effective Shampoos for Hair Growth

Hair loss is incredibly common, and (very frustratingly) it's incredibly tricky to deal with. First of all, a certain degree of daily shedding is normal (most professionals say losing anywhere between 50 and

Wait, Shopbop Just Launched a Huge Holiday Sale—I'm Losing It Over These Staples

Hello there, Shopbop. Yep, the retailer just had its epic Black Friday and Cyber Monday deals, and the editor-favorite site is at it again with another major holiday sale. Introducing the Make

The 5 Winter 2021 Color Trends That Are Anything But Dreary

We know fall is an exciting time for fashion but we promise that winter can be almost as good. Just let us prove it to you. While it can be tricky to

I Write About Beauty for a Living and Love These Drugstore Eye Shadow Palettes

There was a time when I'd scour drugstore shelves for everything from foundations to mascara. But aside from a few select brands, I was always left overwhelmed by my choices as many drugstore