$25-and-Under White Elephant Gifts That Are Legitimately Cool

Gifting Mom and Dad is easy (socks and soap—always socks and soap). But when it comes time for those random one-off gifts or white elephant gatherings, now that's a different story.

25 Things We Bet the Toughest Person to Shop for Doesn't Have

Shopping for presents, whether you're looking for something for your in-laws, a new mom, or the college girl in your life, can be a challenge on its own. You have to think about

Oops, I Maxed Out My Screen Time Sourcing These 8 Winter Trends on Instagram

Scroll through Instagram for a moment and you're bound to notice more than a few common themes. The Gucci accessory everyone and their mother is snapping photos in? Yep, it's basically

From Cher to Bianca Jagger, These Are the Most Iconic '70s Makeup Looks

The '70s were defined by a lot of things, but through some nostalgic hindsight, you could say it was really two things—disco and decadence. It was an era that ushered forth cultural phenoms

Trust Me—Buy These 23 Things

Trust Me—Buy This is a series where our market editor Nicole Eshaghpour makes her favorite real-life fashion finds shoppable for Who What Wear readers.

Hello and welcome back to my latest Trust Me—Buy This roundup! In case

You Win, Black Friday—These 30 Pieces Are Taking Up All My Brain Space

Every year, I try to avoid shopping on Black Friday. I'm impulsive, and I always end up with too many things and almost always regret them later. So my typical coping

37 Fantastic Items to Buy From Amazon's Black Friday Sale

It's a common misconception in my family that I like Black Friday. I am the shopper of our family, the one who stays up all night searching for the latest deals

How to Shop Winter's Favorite Accessory Trend, From $10 to $360

I know I'm a fashion editor and all, but I hate getting dressed in the winter. That doesn't mean I don't love a good layered 'fit. The end result is what

Here's Where Nordstrom Is Hiding All the Fashion-With-a-Capital-F Brands

In case you've ever wondered why we write so many Nordstrom-centered stories around here, the answer is simple: Our readers love to shop there. Recently, I took a deep dive into

12 Christmas Dinner Outfit Ideas I'm Borrowing

One thing that's more stressful than making the actual Christmas meal is, you guessed it, planning and executing an impeccable Christmas dinner outfit. But fret not—there's still ample time to prepare and perfect the evening menu and outfit,

The Best Beauty Gifts You Can Buy for Someone, According to a Beauty Editor

Best Beauty gifts

Here's hoping you're not already riddled with inevitable holiday shopping fatigue because we have quite the treat in store for you:

Black Friday Is *the* Time to Buy Expensive Beauty Tools—Prioritize These 18

Black Friday is obviously a great time to stock up on all the things—makeup, skincare, clothes—you name it. But you know what it's especially handy for? Investing in those pricier beauty

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