Trust Me—Buy These 23 Things

Trust Me—Buy This is a series where our market editor Nicole Eshaghpour makes her favorite real-life fashion finds shoppable for Who What Wear readers.

Hello and welcome back to my latest Trust Me—Buy This roundup! In case

You Win, Black Friday—These 30 Pieces Are Taking Up All My Brain Space

Every year, I try to avoid shopping on Black Friday. I'm impulsive, and I always end up with too many things and almost always regret them later. So my typical coping

37 Fantastic Items to Buy From Amazon's Black Friday Sale

It's a common misconception in my family that I like Black Friday. I am the shopper of our family, the one who stays up all night searching for the latest deals

How to Shop Winter's Favorite Accessory Trend, From $10 to $360

I know I'm a fashion editor and all, but I hate getting dressed in the winter. That doesn't mean I don't love a good layered 'fit. The end result is what

Here's Where Nordstrom Is Hiding All the Fashion-With-a-Capital-F Brands

In case you've ever wondered why we write so many Nordstrom-centered stories around here, the answer is simple: Our readers love to shop there. Recently, I took a deep dive into

12 Christmas Dinner Outfit Ideas I'm Borrowing

One thing that's more stressful than making the actual Christmas meal is, you guessed it, planning and executing an impeccable Christmas dinner outfit. But fret not—there's still ample time to prepare and perfect the evening menu and outfit,

The Best Beauty Gifts You Can Buy for Someone, According to a Beauty Editor

Best Beauty gifts

Here's hoping you're not already riddled with inevitable holiday shopping fatigue because we have quite the treat in store for you:

Black Friday Is *the* Time to Buy Expensive Beauty Tools—Prioritize These 18

Black Friday is obviously a great time to stock up on all the things—makeup, skincare, clothes—you name it. But you know what it's especially handy for? Investing in those pricier beauty

We Scout Beauty Products for a Living—These Are the Best Black Friday Deals

As someone who worked in retail for the majority of my time in high school and college, I feel as though Black Friday is still a bit of a trigger for me. (Copious caramel

35 Black Friday Finds That You Won't Regret Buying

There is no easier time to impulse shop than on Black Friday. Because of that, the shopping event of the season is also responsible for some of our most regretful purchases, be it a TV

All of My Wish-List Home Décor Items Are Now on Sale—Thank You, Black Friday

While the fashion sales are great for Black Friday, the home décor deals are just as strong. In fact, some of my wish-list items are now at a serious discount. So if you too

28 Luxury Beauty Buys Actually Worth the Splurge and Where to Get Them Cheaper

We've said it before, and we'll say it again: The post-Thanksgiving shopping blitz is plain exhausting. Even though we may not be hitting stores at the crack of dawn like we once